Product Demos

This video shows up rather most of the time when we talk about product demos. I consider this video one of an interesting product walk-thru without knowing you’re being dragged into it. The interviewer urging Susan’s due to lack of time and she quietly pushes little things in her talk. Amazing[^1]!

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In the end of a product demo, no one asked you any questions?

You feel disappointed that no one raised their hands with obvious question that you expected and prepared to deliver a great answer.

During the demo, you showed something awesome that did not receive recognition you expected. You just hated yourself for a second why you agreed to show this demo.

We’ve all been there.

This post is for you.

Talk their language

In my experience the telemetry I observed when a business user gives a demo and a technical person giving the same demo their language varies significantly. It is important to talk their language. It is easy for tech folks to call an user a “user”. However, in a business teams’ perspective they have a roll name such as Sales Rep, Supervisor, Underwriter and so on. The little that we all know that this creates numerous confusions while listening into the demo.

Know your audience

It is important that you know your audience. The audience can be wider term.

Build excitement of otherwise a boring demo

Make them smile, giggle

Appreciate questions

You should appreciate when a question is asked during your speech. Instead of thinking it as an interruption to your talk. You should always anticipate some curious mind of interpret you with a silly or at times interesting perspective to your work. Appreciate them. There’s no better motivation than appreciation. Take the question and with a great smile appreciate them first. This is important because if your appreciation comes after clarifying – you loose a very important human behaviour that would otherwise favor your response. Be it good or bad your answer is going to be – an open appreciation makes the questioner friend to you.

That’s a very good question

This goes a long way before starting to answer the question. The more you say great question you win more friends for you. More the friends you, more you end up having conversation. The conversation is important. It is important because that makes a lively audience. And, it is also the signal of they all love the product. It possess the likelihood of your product being used.

There’s also cultural aspect that we can’t miss to hit. Generally, Americans say sounds good or I like it. Don’t get bought into this statements, that does not tell you how much they like it or not

Know when to stop

Attention is short, save the savory part

Happy Path

[^1] This is the first foot note [^2] This is second foot note